CTHRC 10th Annual Tourism HR Forum

An exciting program is being developed for the 10th Annual Tourism HR Forum, which is taking place November 14-16, 2011 in Charlottetown, PEI at the Rodd Charlottetown. Visit the Forum website.

Lake Diefenbaker aims for region-wide Service Best delivery

The Lake Diefenbaker Tourism Destination Area aims to become recognized as a Service Best Region.

Mid Sask Enterprise Region, Diefenbaker Destination Developments, Whitecap Dakota First Nation, and the Saskatchewan Tourism Education Council are working to designate the region as a Service Best Region, with 60 per cent of the businesses and 60 per cent of the staff in those businesses participating in STEC's Service Best program. The region wants to create a "culture of service excellence" that draws more visitors.


Good service doesn't happen by accident. Creating a service culture requires an investment in training to develop the skills, and to engage fontline staff, supervisors and managers in conversations around what it means to give customers superior service.


We're opening up opportunities throughout the Lake Diefenbaker Tourism Development Area to learn more about providing great customer service.

• Service Best Teacher In-Service workshops. The Service Best Teacher In-Service workshop certifies educators to deliver the Service Best workshop in their schools and to the public.
• Service Best in High Schools. Most students get their earliest job experiences in tourism businesses, yet they often enter the job market without a good understanding of customer service. Providing the Service Best workshop in high schools not only gives students valuable skills to land their first job, but also to help them in subsequent work in the tourism sector and throughout their careers.
• Service Best. Enrolling your frontline staff in a Service Best workshop gives them the skills and confidence to deliver superior customer service. They'll learn useful tools that create memorable customer experiences, identify and respond to customer needs, and turn dissatisfied customers into loyal allies.
• Service Best Management. Enrolling frontline staff in Service Best gets the customer service conversation rolling, but it doesn't end there. For business owners and managers, the Service Best Management workshop will help you create the right environment for delivering superior customer service. This workshop will benefit your business on every level, from a more positive work environment and higher staff retention to satisfied customers, repeat business, new patrons, and increased profits.
• Service Best Business Recognition. A businesses that attains at least 60 per cent staff or management participation in Service Best is recognized as a Service Best Business. Business recognition sends a strong message to consumers, creates a powerful promotional punch, and opens opportunities for businesses to cooperate in demonstrating their Service Best competitive advantage.
• Service Best Region Recognition. When at least 60 per cent of businesses in a region have achieved Service Best Business designation, that region receives recognition as a Service Best Region. Service Best communities are cities and towns across Saskatchewan that have achieved 60 per cent or greater frontline and management participation in Service Best. Our goal is to see the entire Lake Diefenbaker Tourism Destination Area recognized for its participation in Service Best, becoming our first Service Best Region.

To learn more about the Lake Diefenbaker Destination Area Service Best initiative or to find out how your school, business or community can benefit from this training, please call:
Holly Vollmer, Economic Development Officer, Mid Sask Enterprise Region, (306) 860-7404.

To register for a workshop or to find more about how Service Best can help your organization perform better, contact STEC:
Register online: www.steconlinelearning.com

NOTE: User registration required. We never share your personal information. Registration to gain access to the online learning site is fast, easy and free. If your organization is a member of Tourism Saskatchewan, your discounts are applied automatically each time you enrol in a workshop.

Contact: stec.training@sasktourism.com
Toll Free: 1-800-331-1529
STEC Service Best Programs: http://www.stec.com/training/workshops/service-best

Find upcoming workshops listed on our training and events calendar.